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Staff Profile: Thavamalar Mohan


Thavamalar is the Lead of NTU Library's Communication & Outreach Team and her work involves the branding and marketing of the library's services, facilities, resources and events as well as internal and external communication with stakeholders of the NTU community.

Educational Qualifications

2012 - Master of Mass Communication, Nanyang Technological University

2008 - Bachelor of Communication (Mass Communication), RMIT University

2006 - Diploma in Communication and Media Management, Temasek Polytechnic

Professional Experience, Specialisation & Memberships

Thavamalar also known as Malar, landed an internship opportunity as part of her Diploma programme at Mediacorp Pte Ltd between 2005 to 2006. She joined them full-time as a Senior Channel Branding & Promotions Executive in 2008 after obtaining a bachelor's degree from Royal Melbourne Institute of Technology (RMIT). She left in 2010 to pursue her Masters in Mass Communication at Nanyang Technological University (NTU) and returned to the same department and team at Mediacorp as a Assistant Branding and Marketing Manager for Marketing Communications after her graduation in 2012. She established a proven track record for delivering effective marketing and branding campaigns across mulit-media platforms before she left to join NTU Library in 2018 as a Senior Assistant Manager under the Communication & Outreach Team.

Honours, Awards & Achievements

2018 - NTU Admin Excellence Extra Mile Award

2020 - NTU Admin Excellence Extra Mile Award

2020 - NTU Admin Excellence Extra Mile Award

Skills & Interests

As a Marketing Specialist with 9 years of experience, Malar possesses strong written and verbal communication skills along with interpersonal skills and creative thinking. She has acquired skills and targeted interests in the following areas:

  • Strategic Planning & Implementation
  • Media Planning and Placement
  • Campaign Planning & Execution
  • Event Management & Publicity
  • Online ATL and BLT Communications
  • Advertising & Creative Planning
  • Team Work & Leadership
  • New Media & Digital Communications

Publications, Presentations & Works

  • During her stint as a full-time and freelance media professional with Singapore's national broadcaster Mediacorp between 2005 to 2018, Malar has been credited as part of the Production and under the Channel Branding & Marketing team for various local television programmes broadcasted on-air by TV channel Vasantham. Most of these programmes can be watched on Mediacorp's digital platform,   
  • Seah, S., Ratmelia, N. B., Mohan, T. (2019, September). Rebranding NTU Library: A Transmedia Approach. Paper presented at the meeting of Library Association of Singapore Conference, Singapore.

Latest Blog Posts by Thavamalar

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