LibGuides: Public & Promotional Communication: eResources

Databases

Below are some databases relevant to Public & Promotional Communication subscribed by the Library.

FULL TEXT ARTICLE DATABASES

Communication & Mass Media Complete This link opens in a new window
Communication & Mass Media Complete (CMMC) is probably one of the most comprehensive information source for research related to communication and mass media. It incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals to create a research and reference resource with impressive scope and depth in the communication and mass media fields.

→ Concurrent users: Unlimited
→ Available to current NTU/NIE staff and students | Restricted onsite access for associate members -- please approach the staff at the Lee Wee Nam Library service desk for assistance

STATISTICAL DATABASES

Passport (by Euromonitor International) This link opens in a new window
Formerly known as "Global Market Information Database" or "GMID", this resource provides business intelligence on Countries, Consumers and Industries. Includes integrated access to statistics, reports, topical comment and business information sources.
→ NOTE: To export full dataset, users must register and log into their accounts
→ Concurrent users: Unlimited
→ Available to current NTU staff and students | Restricted onsite access for NIE staff & students, associate members -- please approach the staff at the Lee Wee Nam Library service desk for assistance.
OECD iLibrary This link opens in a new window
formerly known as "SourceOECD"
The online library of the Organisation for Economic Cooperation and Development (OECD) featuring its books, papers and statistics, and is the gateway to OECD's analysis and data.

NOTE: Content published from 2019 may only be viewed online or with limited functionality.

→ Concurrent users: Unlimited
→ Available to current NTU staff and students | Restricted onsite access for NIE staff & students, associate members -- please approach the staff at the Lee Wee Nam Library service desk for assistance
Statistical Yearbook (United Nations) This link opens in a new window
Compilation of internationally available statistics on social and economic conditions and activities, at world, regional and national levels.

→ Freely available on the Internet.

NEWS DATABASES

Factiva This link opens in a new window
International news database produced by Dow Jones. Combines over 32,000 sources from 200 countries in 28 languages. Includes newspapers, newswires, industry publications, websites, company reports, and more. Searching requires an understanding of Boolean operators; see more info here.

NOTE: To share a direct link to an article in Factiva -- use this Factiva Persistent Link Generator. Such links cannot be accessed by anyone other than current NTU staff/students.

→ Concurrent users: 20
→ Available to current NTU staff and students | Restricted onsite access for NIE staff & students, associate members. Approach the staff at the Lee Wee Nam Library service desk for assistance.
Straits Times This link opens in a new window
(Online Version)
An English-language daily broadsheet newspaper based in Singapore. Includes coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates.

NOTE: Subscription does not cover access via mobile apps. Access is designed for use cases on PC/Notebooks. Access via browsers on mobile devices may be possible but not ideal.

→ Note: 14 days of back issue for e-paper
→ Concurrent users: 7 (please log out after use)
→ Available to current NTU staff and students only

FAQs on Straits Times: http://bit.ly/ntu-straitstimes
PressReader This link opens in a new window
Current issues of newspapers and magazines displayed them in their original format and layout. Get instant access to 5000+ publications from 100+ countries in over 60 languages. PressReader is available as a website and mobile app. See details here.

NOTE: (1) The Straits Times, Lianhe Zaobao, The Business Times and other SPH newspapers are not available here. (2) Archives are not available.

→ Concurrent users: Unlimited
→ Available to current NTU staff and students only

OTHER DATABASES

Public & Promotional Communication can be a multidisciplinary subject, students should expand their literature and data search beyond the obvious information sources. Browse the Library’s comprehensive list of databases.

Online Resources

ASSOCIATIONS & ORGANIZATIONS

AWARDS

SUBJECT PORTALS

Advertising Research by Market Research World

Journals

Academic journals are the bread and butter of researchers while trade journals keep practicing professionals informed of new trends and industry news.

The collection of journals below consists of both academic and trade journals. Topics covered include advertising, graphic design, branding, public relations & marketing communications.

TRADE JOURNALS / PROFESSIONAL MAGAZINES

GOING BEYOND THE LISTS
OTHER LIBRARY-SUBSCRIBED JOURNALS

There are over 27,000 journal titles in the Library. You can BROWSE or SEARCH for more journal titles with the NTU Library Subscribed E-journals: A-to-Z List.

OPEN ACCESS JOURNALS

AV

Films and television programmes are a big part of the curriculum. The library buys a range of feature films, documentaries and television programmes to support teaching needs.

The Communication and Information Library (CMIL) holds AV titles that are needed for class use and rest are located at the Business Library. Art, Design & Media Library has a growing collection too.

SEARCHING FOR AV TITLES

Here is a step-by-step instruction guide to search for AV titles in the library catalogue.

Public & Promotional Communication: eResources

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