Public & Promotional Communication: Books

A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research. A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: Definitions of key concepts Inside tips on effective media planning Practical tips on the dynamics of media planning and buying

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.t of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.sure of or have forgotten. It is also useful as a textbook for students of advertising.

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism. It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models Advisory Board Elizabeth L Toth, Syracuse University John Madsen, Rock Island, Illinois Dean Kruckeberg, University of Northern Iowa Kirk Hallahan, Colorado State University Timothy Coombs, Eastern Illinois University Shannon A Bowen, University of Houston A A (Betteke) van Ruler, Free University, Amsterdam Kathleen S Kelly, University of Florida

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

This Encyclopedia is the first attempt in a generation to map the social and behavioral sciences on a grand scale. Not since the publication in 1968 of the International Encyclopedia of the Social Sciences, edited by David L. Sills, has there been such an ambitious project to describe the state of the art in all the fields encompassed within the social and behavioral sciences. Available in both print (26 volumes) and online editions, it comprises 4,000 articles, commissioned by 52 Section Editors, and includes 90,000 bibliographic references as well as comprehensive name and subject indexes.

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term "communication" was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, humanities, social sciences, and even the sciences. A key term in 21st Century communication, however, is convergence.  Not only are media and technology converging with each other to produce new means of communicating, but individuals are increasingly using both new and existing communication tools to create new forms of communication.  This convergence forces the various "camps" within the communication discipline to draw upon each other's theories and research methods to keep up with explaining the rapidly changing communication environment.  This convergence of ideas and theories provides a space to challenge conventional ways of thinking about the communication discipline, and that's the goal of the SAGE 21st Century Reference Series volumes on Communication.  General Editor William F. Eadie has sought to honor the diversity of the study of communication but also integrate that diversity into a coherent form, dividing communication study into four basic properties: 1) processes, 2) forms and types of communication, 3) characteristics to co

The International Encyclopedia of Communication represents the definitive reference work in this interdisciplinary and dynamic field. This authoritative twelve-volume set is jointly published by Wiley-Blackwell and the International Communication Association (ICA), the leading academic association of the discipline in the world. A ground-breaking collection of nearly 1,350 original entries within a 12 volume set, spanning the scholarship, evidence, and methodology of communication research Jointly published by Wiley Blackwell and the prestigious International Communication Association (ICA) Newly-commissioned entries divided into 29 editorial areas representing major fields of inquiry within communication, each of which is headed by a leading expert in their respective field Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology Spans the breadth of communication studies, including coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas within this dynamic and interdisciplinary field Written and edited by an international team of the world's best scholars and teachers, with new entries added and revisions made each year until 2015 Reader-friendly A-Z entries ranging from extended explorations of major topics to short descriptions of key concepts, with sophisticated cross-referencing and search facilities, lexicon by subject area, and a comprehensive index 12 Volumes www.communicationencyclopedia.com

The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

From Amazon.com to virtual communities, the Encyclopedia of New Media presents more than 250 entries that place new communication technology, multimedia, entertainment and e-commerce within their social context. Each subject is examined in depth in a single, coherent article and the Encyclopedia is the first comprehensive, A-Z reference on the ongoing revolution in communications. The Encyclopedia is edited by Steve Jones, one of the most renowned scholars of new media studies, and editor of two SAGE texts in this area Cybersociety 2.0 (1998) and Doing Internet Research (1999). The 275 entries are balanced between information technology and the social landscape, include entries on both themes and theorists, and the volume includes 25 photographs. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Each entry includes a bibliography and suggestions for further reading, together with links to related topics in the Encyclopedia, making this an indispensable resource for students and academics in media and cultural studies and a must for both public and university libraries.

Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.

The Watson and Hill dictionary has long been a classic of its kind and a 'must' for university and college booklists. This seventh edition includes new entries and substantial updates and continues to be a vital resource for students and teachers. The Dictionary of Media and Communication Studies focuses on the exciting world of new media and its social representation. It provides students with a gateway into the study of intercultural communication, public relations and marketing communications. This volume seeks to make its twenty-first century readers more media literate, and how to be critical consumers of modern news.

The difficulty for students and new entrants to the industry is that the day-to-day working language, the customised roles and the specific deployment of skills and specialist activities can seem at first daunting and inpenetrable. 'The Practical Media Dictionary' is an essential guide to understanding how the media works and how people in the media talk to each other about their industry.