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Marketing: Books

A compilation of resources for Marketing

About

Books are a good source for comprehensive information or an overview of a topic. The books listings here include both print and e-books on specific Marketing topics, Introductory texts and References.

To browse more titles, please visit our Library home page, or ask a librarian for a recommendation. 

Books

The main marketing collection is located in the Business Library at Level B1. Most of the titles relating to marketing have call numbers starting with HF. Call numbers, usually located at the spine of a book, inform users of the physical locations of the books in the libraries. Books with similar content will share similar call numbers. The major marketing areas and their range of call numbers are shown below. Please note that other relevant marketing books can also be found in other library locations.

Subjects LC Class
Green Marketing HF5413
Communication in Marketing HF5415.123 – 5415.124
Marketing Management HF5415.13 – 5415.16
Marketing Research HF5415.2 – 5415.34
Customer Relations HF5415.5 – 5415.55
Advertising HF5801 – 6182

 

The titles listed below are available in the Library, click on the topics to check its availability in the Library.

References

E-Books

Selected e-books in the field of Marketing that are available in the Library are listed below. Click on the book title to launch the title. Login with your NTU Network username and password if prompted.

Introductory Texts