The main marketing collection is located in the Business Library at Level B1. Most of the titles relating to marketing have call numbers starting with HF. Call numbers, usually located at the spine of a book, inform users of the physical locations of the books in the libraries. Books with similar content will share similar call numbers. The major marketing areas and their range of call numbers are shown below. Please note that other relevant marketing books can also be found in other library locations.
Subjects |
LC Class |
Green Marketing |
HF5413 |
Communication in Marketing |
HF5415.123 – 5415.124 |
Marketing Management |
HF5415.13 – 5415.16 |
Marketing Research |
HF5415.2 – 5415.34 |
Customer Relations |
HF5415.5 – 5415.55 |
Advertising |
HF5801 – 6182 |
The titles listed below are available in the Library, click on the topics to check its availability in the Library.