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This guide is created to serve as a general and introductory guide for those who are interested, or are currently studying or researching in Marketing. It contains selected resources curated by the librarians to get you started on the different topics in the discipline, in line with what Nanyang Business School offers in their undergraduate and postgraduate programmes.
This LibGuide is structured as such: the selected resources are divided into separate sections of Books (including print and e-book) and eResources (includes e-Journals, online archives, and other online databases). A link directly to the resources is included, and in the case of print materials, a link to our Library Catalogue is included instead. Quick links to our library services and our contact details are featured here as well.
Other than the resources mentioned above, this guide also includes the page Student Works and Faculty Publications, which will show you how to browse and search our institutional repository to find past student works and our faculty publications.
Please bear in mind that this is not intended as a comprehensive guide.